BMW of North America and the NFL's Houston Texans announced today that BMW has been named the "Official Luxury Car of the Houston Texans," every bit part of a four-twelvemonth partnership, boot-off this weekend with the Texans' game versus the Pittsburgh Steelers and continuing through July 2015.

"Every bit one of the near valuable franchises in not just the NFL, but the globe*, the Texans and Reliant Stadium are an ideal partner for BMW," said Cistron Donnelly, Vice President, Southern Region, BMW of North America. "The loyalty and devotion exhibited by the team'south dice-hard fans is reminiscent of the amore nosotros receive from BMW enthusiasts. That connexion is what makes this partnership a perfect friction match and we look forward to sharing the BMW experience with the fans."

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As the Texans' official luxury car, first immediately BMW vehicles will exist on brandish in four prominent areas throughout Reliant Stadium's Society Level during each domicile game. Additionally, BMW will sponsor a variety of consumer-driven experiences and events geared to the Texans' loyal fans — offering them the opportunity to enjoy and interact with the Ultimate Driving Machine like never before.

"Nosotros are excited to partner with the world's premier luxury car maker, BMW," said Houston Texans President Jamey Rootes. "Both the Houston Texans and BMW are committed to providing the ultimate feel for our big and deeply loyal bases of 'fans,' and we look forward to working with them to deliver even greater value for our customers and our community."

In improver to BMW's presence at Reliant Stadium and event sponsorships, the partnership incorporates the BMW brand with the Texans' various online and broadcast channels, including online digital banners, integration with the team's social media outlets and circulate spots on the Texans Radio Network and KTRK-TV's "Inside The Game."

(*Forbes, July 2011)

[Source: BMW ]